If you’ve followed this blog, you know I am a huge Alicia Keys fan…her music is fantastic, and her charity work with Keep a Child Alive rocks your/my/our world. It’s also going to rock the Twitasphere and facebook universe on December 1, World AIDS Day.
On that day, an international day of remembrance, Alicia has persuaded several of her famous pals to forego any Twitter feed updates or facebook postings–to go digitally dark–until the charity has raised one million dollars. It may be hard for those addicted to telling their fans each time they eat a sandwich, but Lady Gaga, Justin Timberlake, Ryan Seacrest, Willow and Jaden Smith, Kim and Khloe Kardashian, Jennifer Hudson, Katie Holmes, Usher, and Serena Williams have all signed on. It isn’t just staying away from the iPad, but many of the celebs are doing a public service campaign appearing in coffins, signifying their “digital death” and how they can only survive if you “buy life” to resurrect them. It is a bold and attention-grabbing parallel to the work being done by Keep a Child Alive and this December 1 BUY LIFE program.
Keep A Child Alive buys more than just the pills needed to fight HIV/AIDS in Africa and India. It buys the essential nutrition, shelter, support and education to help ensure those pills are taken properly and effectively. It buys the things we all take for granted, but that make all the difference. A bed. A roof. A ride. A book. A smile. KCA offers children, their families and entire communities a shoulder to lean on and a heart that beats for them. Because KCA believes we can do something far bigger and better than buy the ability to live. We can buy the dignity that is life. We can buy compassion. Buy love. Buy the cure. Buy life.